Studying design and communication at the School of Design sparked my passion for words, imagery, and creativity, setting me on the path to leadership.

Diving into the ‘real world,’ I gained invaluable experience at a boutique studio in Liverpool and a 100-strong agency in Leeds — working on photo shoots, music videos, print ads, and brand projects.

Not the role I envisioned after university, but an incredible experience. I rebranded the business, designed a new website, managed social media, directed photo shoots, traveled to China, and led a multi-national online game project for a £1M campaign.

I eventually outgrew NCUK and returned to agency life as a Brand Designer at Clock, delivering B2B rebrand projects from strategy to visual design.

I joined AmazeOne during an exciting period, working on Morrisons 'More' loyalty scheme and creating motion and campaign work for Pizza Hut Restaurants. Things were starting to take off.

Later I transferred to Amaze and rose up to become Senior Designer on their flagship account, Lexus Europe. Working with an incredibly talented team at a thriving agency where every client was a household-name.

Supporting the next generation of talent has always been a passion. I’ve spent years working with colleges and universities — running modules, giving talks, reviewing portfolios, and mentoring design students. It’s something I’ll always value.

In 2019 I joined Cantarus, an ambitious agency with big potential. Starting as Lead Designer, I progressed to Head of Experience Design and then Creative Director. I’ve overhauled my department, led award-winning work, and spearheaded a major rebrand for the agency’s 20th anniversary. What a ride!