We had the honour of delivering a new public website for the British Army. It was important to capture the essence of the brand and create a site that resonated with a wide range of audiences. These include serving and retired soldiers, their families, those dealing with trauma and life-altering injury, as well as military historians.
The Army is so much more than combat. We established 3 guiding principles for the project: Modernity, Excitement & Unity. This fed into everything from core functionality to an interaction design language. Alongside an overhauled and simplified navigation and site structure, we worked with 3D objects, created interactive tools and told immersive stories to deliver a memorable experience that drives engagement with a global audience.